Geography
Contracting
BRAND DIRECTION & ASSET PRODUCTION /
Brand identity for Vancouver contracting business. The company focuses on constructing passive housing, eco-conscious design, and taking design cues from the natural environment to create your home. The first phase of the process was to design a logo, business cards, social assets and a letterhead.
Design System
The brand is inspired by minimalism in combination with imagery from nature. Graphic elements in the brand include the visuals of a compass symbolizing direction, a tree to represent the elements, and texture from a topographic map to signify place.
Social Posts
Templates for projects and content related to eco-design. Variety of styles using different colours in the brand palette and showcasing photography from finished projects.
Stationary
Keeping the brand language consistent, the stationary set emphasizes the use of natural texture and colours. The invoice template is designed to be visually uncluttered and provide clarity.
