Bring Your
Team Together
As more and more teams found themselves working remotely in 2020, Hootsuite was looking to share the flexibility and collaboration benefits of its Team platform. The goal of the project was to draw the attention of the Team plan to prospecting customers via paid user acquisition, and promote to current Hootsuite customers through email.
DIRECTION / Brenda Wisniowski & Sarah Dawley
ANIMATION / Spencer Blaiklock
Direction
Referencing “all hands on deck”, we focused on visualizing collaboration. Using bold shapes to represent the various functions of Hootsuite, such as analytics and messaging, the design depicts different team members working together.
Email Design
The email program was targeted as an upsell towards current customers using the Professional or Free plan. This project used the updated email template created for the Hootsuite brand refresh.
