Social Media Guides
HOOTSUITE / 2019—2020
A suite of downloadable digital guides and accompanying social ad assets. These projects showcase the expansion of the brand language using a geometric illustration style. My role consisted of creative ideation, illustration layout design and type setting.
Customer Engagement Guide
Readers discover three keys to customer engagement that they can use to build a lasting marketing strategy. The visual direction for this campaign focused on motifs of direction and intersection into the shape of a “C”.
Here are the Three C’s featured in the guide:
Social Ads
Imagery paired with accompanying copy to direct users to download the guide. Bold design that matches the visual direction and stands out in Facebook feeds.
Full PDF of guide is below :
Search & Social Guide
This guide describes some of the key ways you can use search and social advertising in tandem to accelerate customer interactions with your brand.
Social Ads
Leading with the graphic “S” in a playful palette, a variety of ads for social media in different sizes for Facebook and Instagram.
Full PDF below
