The Social City
A Hootsuite PDF report that explores the role that social media can play in the continuing evolution of the city. It offers recommendations and strategies for shifting to a citizen-centric approach that enables cities to realize the immense potential of social as a communications channel between businesses, citizens, and their government.
Illustrations done in collaboration with Joslyn Reid.
Report Direction
Government catered content at Hootsuite is typically branded with a more serious tone. Given the nature of the topics in the report, such has natural disasters and health crises, the goal with this design was to create a document that is digestible, easy to read, and light. Using softer tones in the 2018 Hootsuite brand guidelines, we paired it with strong visual metaphors.
Full PDF below
